What is the process for working with you on a visual brand design project?

First we have an initial strategy call where we discuss your brand vision, your business mission, what voice you want your brand to have, as well as how you want potential clients to feel when they come across your content and/or website.

We then take some time to dig deep into why you are doing the work you’re doing so I can get a really good understanding of what drives you so I can fully get into your mindset and start building a brand that will truly embody all that you and your business stand for.

How long does a typical brand design project take from start to finish?

Generally I allow for 4-5 weeks per project, and some of that will depend on whether or not you choose to take advantage of any optional upgrades to the basic branding package.

What information do you need from me to get started on my brand design?

Before our initial call, I will send you an intake form which asks questions that will allow us to begin to uncover what you and your business stand for so we can dig into that and flesh out your brand voice and vibe on our initial strategy call.

What’s included in a brand design package?

My basic brand design package includes an initial strategy call, market and competitor research, colour and shape psychology research, logos, favicons, typography, and colour palette. You will also receive a small social media starter template package that includes IG highlight covers, and 5 custom post templates, a brand board & a brand guide that gives you everything in one place for future reference when you (or a web designer) builds or updates your website.

How do I know that my brand design will reflect my unique business values and goals?

I take pride in doing a deep dive with every client I work with before I begin creating a brand identity to ensure I fully understand your values, vision, mission, and goals. I also check in during the process to ensure I’m on the right track to bringing your dream brand to life.

Will I own the rights to the brand design once it’s complete?

Yes! Everything I create for you becomes your property, although I reserve the right to use the designs in my portfolio to showcase my work to other potential clients.

How do you help clients who are just starting out and don’t have a clear brand vision yet?

As part of the intake process when working with me, I have a comprehensive brand identity questionnaire which aids me in helping you flesh out your brand voice and vision. We go over this in our initial call to make sure we have a solid direction to move forward with.

Do you offer guidance on how to use my new brand materials after the project is complete?

Yes! You will receive a full brand guide that will tell you know how to use the visuals and logos you received. I also offer a follow up session after you’re project is complete to go over any questions you have about using any of the work, and for me to walk you through adding your branding to your Canva account so it can easily be integrated into any designs you or a designer create going forward.